Justin Post is the Director of Marketing for Map Your Show where he has been providing assistance and support to hundreds of events and trade shows for more than seven years.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!