Kajsa (pronounced KIE-sa) Bjoern is a Trade Show Marketing Specialist at Skyline Exhibits San Diego. Originally from Sweden, Kajsa joined Skyline’s San Diego team in 2018 and has since worked to help exhibitors succeed through continuous communication, strategic planning and evaluations.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!