Karen Winner is a marketing communications professional with more than 30 years of experience in customer, employee and shareholder communications and public relations. As principal at SCHWEGMAN Communications, she specializes in developing marketing strategies and content for earned, owned, shared and paid media that impact clients’ target markets.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience