Karen Winner is a marketing communications professional with more than 30 years of experience in customer, employee and shareholder communications and public relations. As principal at SCHWEGMAN Communications, she specializes in developing marketing strategies and content for earned, owned, shared and paid media that impact clients’ target markets.

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: