Karin Roberts is the Director of Marketing for The Tradeshow Network Marketing Group, an exhibit house in Chicago supplying creative island booths, modular and custom rental displays, show services and trade show marketing.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience