As the Marketing Communications Manager at Skyline Entourage in Quebec, Canada, Karla Flores has been dedicated to communicating the value of Skyline’s product and services to the Quebec market with a focus on exhibitor education. Her background in events and communications offers a fresh perspective on engaging audiences and communicating the right messages to attract attention for exhibitors.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!