As the Marketing Communications Manager at Skyline Entourage in Quebec, Canada, Karla Flores has been dedicated to communicating the value of Skyline’s product and services to the Quebec market with a focus on exhibitor education. Her background in events and communications offers a fresh perspective on engaging audiences and communicating the right messages to attract attention for exhibitors.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience