Kat Seiffert is a senior manager in marketing and communication services at SmithBucklin, where she specializes in digital marketing for associations and their events, including trade shows. She also serves on an internal working group at SmithBucklin focused on improving digital strategy and content.

Partner Voices

Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience