Kate Dodd is the Marketing Manager for Expo Logic. With ten years of conference marketing experience and a BA in Marketing from Pennsylvania State University, Kate specializes in creating company-wide marketing initiatives for events, products and services.
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.