Katie Boucher is the Marketing Content Strategist at Derse, where she leads the strategy and development of targeted, relevant content across a variety of channels to ensure an effective approach to the company’s marketing communications and lead generation programs. She has a strong record driving positive customer results through thought-provoking and engaging initiatives in trade show, retail and manufacturing industries.
During the recent Expo! Expo! IAEE’s Annual Meeting and Exhibition, event planners and trade show organizers had a chance to experience history in the making and tour the construction site of the new West Hall of the Las Vegas Convention Center (LVCC) that blends design and innovation.