Katie Meitiner is a Senior Producer at FreemanXP, where she is responsible for executing memorable and visionary events on budget, on time, and always flawlessly. View more like this on the FreemanXP blog.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience