Keith Reznick is president of Creative Training Solutions, a leader in providing consulting, coaching and training services for sales and marketing professionals committed to providing the experiences attendees want while generating the returns their companies expect.

Partner Voices

Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.