Keith Reznick is president of Creative Training Solutions, a leader in providing consulting, coaching and training services for sales and marketing professionals committed to providing the experiences attendees want while generating the returns their companies expect.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!