Ken Dec is Executive Vice President of Marketing and Client Strategies at The Expo Group. He is a 30-year marketing veteran who has worked on brands including IBM, Starwood Hotels and Resorts, Kaiser Permanente, Pfizer and more from leadership positons at Arnold Worldwide, Hill Holliday, George P. Johnson and MC2. Dec is also a published author, teacher and speaker who has presented at Event Marketer conferences, Exhibitor Show, HCEA, AAAAs, IAB, PhARMA and Mobile World Congress.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!