Ken Dec is Executive Vice President of Marketing and Client Strategies at The Expo Group. He is a 30-year marketing veteran who has worked on brands including IBM, Starwood Hotels and Resorts, Kaiser Permanente, Pfizer and more from leadership positons at Arnold Worldwide, Hill Holliday, George P. Johnson and MC2. Dec is also a published author, teacher and speaker who has presented at Event Marketer conferences, Exhibitor Show, HCEA, AAAAs, IAB, PhARMA and Mobile World Congress.
VisitDallas, the sales and marketing organization for the city of Dallas, is a pioneer in the destination marketing organization (DMO) space, leading the way in shaping the visitor experience for travelers of all kinds. The most progressive DMOs are developing new partnerships with local organizations to improve the destination experience. VisitDallas, for example, developed the Margarita Mile by creating a collection of top bars and restaurants that each celebrate the frosty cocktail in innovative ways.