Kyrah Howell is the Marketing Coordinator at Events 720, innovative exhibition suppliers in Australia. She is a recent communications graduate navigating the exciting world of events and expos. Alongside full marketing duties, she is also studying a master of marketing communication at the University of Melbourne. You can follow her work on the Events 720 blog and her LinkedIn.
VisitDallas, the sales and marketing organization for the city of Dallas, is a pioneer in the destination marketing organization (DMO) space, leading the way in shaping the visitor experience for travelers of all kinds. The most progressive DMOs are developing new partnerships with local organizations to improve the destination experience. VisitDallas, for example, developed the Margarita Mile by creating a collection of top bars and restaurants that each celebrate the frosty cocktail in innovative ways.