Lisa Van Rosendale is senior vice president of client development at FreemanXP. With more than 20 years of experience, Lisa designs and delivers customized solutions that meet the specific needs of clients around the world.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!