Mariela McIlwraith is the Director of Industry Advancement with the Events Industry Council, where she oversees EIC’s Sustainability Initiative and the Industry Insights program. She is the co-author of “Ethics and Corporate Social Responsibility in the Meetings and Events Industry,” is the Executive Editor of the Events Industry Council Manual, 9thEdition and co-author of “Meet Better: 167 Easy Ways to Make Your Events More Environmentally and Socially Responsible.”
Business success — you may think it’s all about the bottom line, but savvy CEOs like those at Apple, Starbucks and IKEA know otherwise. Although profits play a big role, it’s also important for companies to be socially responsible by considering their impact on the environment, their local economy and their customers. One way that companies can practice corporate social responsibility (CSR) is by incorporating it into company events.