Mariela McIlwraith is the Director of Industry Advancement with the Events Industry Council, where she oversees EIC’s Sustainability Initiative and the Industry Insights program. She is the co-author of “Ethics and Corporate Social Responsibility in the Meetings and Events Industry,” is the Executive Editor of the Events Industry Council Manual, 9thEdition and co-author of “Meet Better: 167 Easy Ways to Make Your Events More Environmentally and Socially Responsible.”

Partner Voices

Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience