Exhibit marketing strategist and consultant Marlys Arnold is the author of "Build a Better Trade Show Image" and host of the Trade Show Insights (www.tradeshowinsights.com) blog and podcast.

Partner Voices

Have you ever heard someone say, “If it weren't for tomorrow, it'd be the future today” or “The future is unwritten?" Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now!