Exhibit marketing strategist and consultant Marlys Arnold is the author of "Build a Better Trade Show Image" and host of the Trade Show Insights (www.tradeshowinsights.com) blog and podcast.
Partner Voices
VisitDallas, the sales and marketing organization for the city of Dallas, is a pioneer in the destination marketing organization (DMO) space, leading the way in shaping the visitor experience for travelers of all kinds.
The most progressive DMOs are developing new partnerships with local organizations to improve the destination experience. VisitDallas, for example, developed the Margarita Mile by creating a collection of top bars and restaurants that each celebrate the frosty cocktail in innovative ways.