Exhibit marketing strategist and consultant Marlys Arnold is the author of "Build a Better Trade Show Image" and host of the Trade Show Insights (www.tradeshowinsights.com) blog and podcast.

Partner Voices

Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience