Mary Caldiero is the Digital Marketing Manager of SmartSource Computer & Audio Visual Rentals. She is responsible for leading the company’s digital marketing strategy, including social media, content, email, search engine marketing and optimization strategies.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience