As Senior Marketing Database Analyst at Skyline Exhibits, Matt Bohar has been with the Skyline lead generation and customer engagement team for almost 15 years. He manages several campaigns in areas that involve database marketing, search engine optimization, search engine marketing, social media marketing and website marketing. He also works on several email campaigns for Skyline's live seminars, webinars and product announcements.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience