Michael Del Gigante is the President, Creative Director and Founder of MDG Advertising, a full-service advertising agency with a leading reputation for developing effective branding strategies, unrivaled creative, and dynamic interactive marketing solutions for some of the world’s most prominent brands.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience