Michael is an international event enthusiast and has worked for a venue as well as international association and one of the leading event agencies BBDO. At michaelheipel.wordpress.com, he blogs about event innovations and social media
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!