Mike Duseberg is the founder of TradeShowFunnel.com. Dedicated to helping exhibitors connect with more qualified prospects, Mike is fascinated by measurable, accountable and profitable trade show marketing.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience