Nick McCallion is the President of Trade Show Ready, a 15-year-old agency that specializes in generating revenue solely for trade shows with services that encompass data mining, attendee acquisition, exhibitor leads, membership renewals and social media solutions.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience