Events expert Rich Vallaster has served in numerous leadership roles for event-based organizations. He holds an MBA from Mount St. Mary’s University, taught market research at Hood College and currently leads client relations initiatives at Personify.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience