Ryan Schefke is a dynamic presenter, results-oriented leader and hands-on Founder of Lead Liaison, provider of event lead management software. Ryan is passionate about helping companies succeed in the marketing event space.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!