After 10 years working as an award-winning copywriter at London advertising agency TBWA, Sam Cockayne relocated to New York City to develop a freelance writing career. On returning to the U.K., she switched from TV, radio and poster creation to digital content writing – via a stint writing on-air content for the BBC and Sky – and is currently working as a features editor in one of Sheffield’s top agencies.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience