After 10 years working as an award-winning copywriter at London advertising agency TBWA, Sam Cockayne relocated to New York City to develop a freelance writing career. On returning to the U.K., she switched from TV, radio and poster creation to digital content writing – via a stint writing on-air content for the BBC and Sky – and is currently working as a features editor in one of Sheffield’s top agencies.

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: