After 10 years working as an award-winning copywriter at London advertising agency TBWA, Sam Cockayne relocated to New York City to develop a freelance writing career. On returning to the U.K., she switched from TV, radio and poster creation to digital content writing – via a stint writing on-air content for the BBC and Sky – and is currently working as a features editor in one of Sheffield’s top agencies.
VisitDallas, the sales and marketing organization for the city of Dallas, is a pioneer in the destination marketing organization (DMO) space, leading the way in shaping the visitor experience for travelers of all kinds. The most progressive DMOs are developing new partnerships with local organizations to improve the destination experience. VisitDallas, for example, developed the Margarita Mile by creating a collection of top bars and restaurants that each celebrate the frosty cocktail in innovative ways.