As Strategy Director at Freeman, Schae Kane helps show organizers and associations better understand their audiences and what they value, using this information to design an experience that successfully bridges the gap between audience needs and business goals.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience