Scott Stedronsky is a principal at Stage Right, Inc. A known presence in the event staging and AV industry with decades of experience, Scott is the former president of RSN (Rental & Staging Network).
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!