Sharon Keane is the Sales and Exhibitor Services Manager at Convention Data Services. She has 20 years of management experience in operations, sales and customer support.
Modern events accumulate huge amounts of data. Turning that data into an understanding of your audience in order to build attendance can be overwhelming. Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience. Introducing the Persona Tree!