Thea Vinereanu is the Business Development Manager for Trade Show Stars, which provides trade show staff training to help increase the quality and quantity of leads as well as provide more value to attendees, sponsors and show organizers alike.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience