Tifany Scifo is the Creative Marketing Manager at Reveal Marketing Group, where she specializes in web design and development, creative design and direction and trade shows. She enjoys sharing her thoughts through blogging and social media.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience