Todd Carruth is director of brand experience for The Expo Group, where he creates integrated marketing campaigns to share The Expo Group’s commitment to helping people perform at a higher level and guiding organizations to grow their revenues through the design and execution of compelling, memorable experiences. He co-hosts the monthly and moderately successful The Exposure Podcast and directly assists clients to translate event tech opportunities into measurable results.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience