Wayne Crawford is Vice President of Sales for Core-apps, a leading event technology provider. He is an exposition, sales and event technology professional with more than 30 years experience as both an organizer and supplier.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience