Submitted by Anonymous (not verified) on Fri, 03/16/2018 - 04:47

Cosmoprof North America (CPNA) furthered its reputation as the leading B2B beauty trade show by introducing revolutionary technologies and forward-thinking programs at the 2017 event, held annually at Mandalay Bay Convention Center in Las Vegas. Over 36,000 attendees engaged with a record-breaking 1,278 exhibitors from 45 countries to discover unique brand launches, product innovations, new channels for distribution, packaging, and manufacturing; and to form key relationships with top industry professionals and retailers.

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Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!