The Advanced Email Conference 2021

Maximum Performance, Maximum Impact
Event Dates
2021-05-11
Exhibitors
0
Floor Size
0
Attendees
0
Event contact title
Contact
Event contact first name
Global Insight
Event contact last name
Conferences
Email
info@theemailconference.com
Event contact telephone number
44 (0)20 3479 2299
Description

Unlock The Power Of Next-Level, Integrated & Engaging Email & Demonstrate Results & Impact: Customer-Focused, Innovative Email Marketing Content, Campaigns & Journeys. Embed Customers At The Heart Of Email Marketing With Data-Led Personalisation & Targeting, Tech, Automation & AI Advances, Seamless Multi-Channel Strategies & Compelling Content For Measurable, Future-Facing Email Campaigns & Journeys That Land Consistently, Deliver ROI, Maximise Engagement & Add To The Bottom Line.

A One-Day, Industry-Led Conference & Networking Event, 11th May 2021, Central London OR Virtually. @EmailConf

Attendee information
  1. Consistent Customer Centricity Which Resonates: Ensure the customer is constantly at the forefront of your strategy for relatable emails that engage and sell
  2. Next-Level Personalisation: Innovative, data-led ideas to revitalise your personalisation strategies and speak to every customer
  3. High-Impact Data Targeting: Effectively collect and leverage data to drive CRM systems and personalisation strategies for targeted, meaningful emails
  4. Automation & AI Advances: Reap the benefits of automated emails without compromising on uniqueness and reach
  5. Content - Compelling, Impactful & Interactive? Fresh ideas to captivate audiences with dynamic, relevant, engaging and real-time content
  6. Integrate Email Successfully Into The Multi-Channel Mix: Connect email with other channels for smooth, omni-channel customer journeys and experiences
  7. Engaging & Effective Email Journeys: Create seamless, customer-focused journey designs that guide audiences and retain customers for the long-term
  8. Winning New Digital Innovations & Tech: The latest technology to be investing in to keep your email communications on top!
  9. Measure Impact, Demonstrate ROI: Shout about your successes with clear metrics that attribute marketing wins to email for continued buy-in
  10. Boost Deliverability Rates & ESP Strategies: Ensure your emails don’t get stuck in the spam filter with top tips and easy wins to maximise deliverability
  11. Future Trends, Changing Landscapes: From changing consumer behaviours to new technologies, what does the future hold for email marketing?
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.