Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is an international not-for-profit trade organization that serves more than 1,800 independent retailers, manufacturers and sales representatives of the specialty toy industry. ASTRA is a dedicated community of professionals committed to providing children with healthy, quality play materials that have high play value. ASTRA members build their businesses around specialty toys, which are designed with a focus on what the child can do, rather than what the toy can do. ASTRA members are leaders who have a positive influence the economy, culture and creativity of the communities they serve.
ASTRA's Marketplace is the place to discover the newest, coolest toys that will set your business apart. We've got exclusive show-only discounts, dozens of new, first-time exhibitors, face-to-face connections with fellow toy professionals and more!