The Shopper Insights & Behaviours & Winning Category Management Conference - February 2022

Shopper-Centric, Insight-Led & Profitable Shopper Marketing & Category Management
Event Dates
2022-02-24
Exhibitors
0
Floor Size
0
Attendees
0
Event contact title
Contact
Event contact first name
Global Insight
Event contact last name
Conferences
Event contact telephone number
0044 (0)20 3479 2299
Description

Shopper-Centric, Insight-Led & Profitable Shopper Marketing & Category Management: Maximise Growth With Insights Into Evolving Shopper Behaviours Online & Instore To Deliver Innovative Post-Pandemic Channel Strategies • Prepare Category Management & Shopper Activation Strategies To Thrive In Times Of New Regulation & Uncertainty • Design Shopper-Fuelled Category Strategies For Effective Retailer Collaboration • Capitalise On Changing Consumer Expectations To Amplify Growth.

A One-Day, Brand-Led Conference & Networking Event, 24th February 2022, in Central London.

Attendee information

21 Cross-Sector Shopper & Category Thought-Leaders Share Insights Into The Real-Life Application Of Evolving Shopper Behaviours, Habits & Trends To Shopper Marketing & Category Management Strategies To Win Online & In-Store, Execute Stand-Out Retailer Collaborations, Boost Profits & Fuel Growth

  1. Capitalise On Insights Into Post-Pandemic Shopper Habits? From spend to channels to missions... brand new insights into
    shopper behaviours following the pandemic
  2.  Commercially-Successful Omni-Channel Strategies: Build agility into category and channel approaches to maximise growth
  3. Unlock The Power Of Online: The essentials to tap into the latest shopper expectations, boost product visibility and optimise online retail success
  4. Gold Standard Shopper Campaigns To Invigorate Activation & Boost Spend: Execute the latest shopper-trend-led campaigns which boost engagement and trigger purchasing behaviours
  5. The Rise Of Rapid-Response Retail! Best-in-class collaboration tips for working with the brand new players in the game to capitalise on this channel
  6. Optimise In-Store Spend With Outstanding Experiences: Combat online growth with safe, exciting and spend-stimulating in-store shopping experiences which reawaken impulse and indulgence
  7. Future Proof Your Brand Through Unpredictability: Pandemic, HFSS, Recession... adapt your brand to remain compliant and relevant
  8. Sustainability: Shopper Expectations Spotlight! Keep pace with the latest growing consumer and retail expectations for sustainability
  9.  Business-Critical Retailer Insights For Winning Collaborations: Just what is it retailers are looking for from manufacturers today?
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.