Shopper Marketing Conference & Expo

Event Dates
2016-09-21 - 2016-09-22
Organizer
Path to Purchase Institute
Website
http://shoppermarketexpo.com/
Event contact title
President & CEO
Event contact first name
Peter
Event contact last name
Hoyt
Email
[email protected]
Event contact telephone number
(773) 992-4450
Description
Formerly known as the “Shopper Marketing Conference & Expo,” the Path to Purchase Expo is the leading conference and exposition for brand manufacturers and retailers interested in marketing to shoppers, driving retail traffic and closing sales. Produced by the Path to Purchase Institute, the P2P Expo attracts nearly 4,000 consumer product marketers, retail chain partners, agencies (shopper marketing, advertising and promotion) and other solution providers (digital, mobile, research, insights and P-O-P design firms). All contribute to the strategic executions that drive retail sales along the path, both in-store and online.
Attendee information
Attendees include: ~Brand Manufacturer Teams from... - Brand Activation - Brand, Category & Product Development -Channel Marketing - Customer Teams - Integrated Marketing ~Agency Professionals including... - Account Teams - Art Directors - Brand Development - Creative Directors ~Retailer Executives involved with... - Brand & Category Management - Consumer & Shopper Insights - Merchandising - Retail & Digital Marketing ~Solution Providers involved with... - Consulting - Digital & Mobile Strategy - Display Design - Field Execution - Integrated Shopper Marketing
Exhibitor information
No other show brings together all the right industry players in one place. Only the Path to Purchase Expo delivers actionable strategies that are instrumental for engaging consumers in today's marketplace. Forward-thinking companies send large, cross-functional teams of decision makers to Expo to share and collaborate with world-class shopper marketing experts, researchers and practitioners.
Partner Voices
Partner Voices
HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
Learn More