Coffee people struggle. It is hard to be certain about the business model they set. One day, it is all about going back to principle and keeping classics. Then, the next day, all the new advances in technologies, techniques, research data, etc.
The world changes. And it changes really fast. When there is rapid change, it is expected that backlash will follow allowing a room for additional chaos: we all have experiences of adopting something in a rush not to be left behind and suffer from the side effects.
Participate in the World Coffee Leaders Forum 2019 and find the balance for your coffee.