Submitted by Anonymous (not verified) on Tue, 03/19/2019 - 07:58

The annual HPBExpo draws thousands of professionals from every corner of indoor-outdoor living, including retailers, service contractors, builders, remodelers, propane retailers, interior decorators and landscape designers. For many, HPBExpo is the only event they attend all year. Attendees know they can count on HPBExpo to be the most comprehensive, most respected resource committed to keeping them on top of the hottest trends, innovations, business strategies, and more so their their sales can go through the roof.

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Modern events accumulate huge amounts of data.  Turning that data into an understanding of your audience in order to build attendance can be overwhelming.  Fortunately, business analytics tools like CDS’ Data Sense® can do the heavy lifting, combining your different data sources for a detailed view of your event and audience.  Introducing the Persona Tree!