ICSC's Western Conference & Deal Making unites owners, developers, retailers, brokers, lenders, municipalities, property asset managers, and product/service providers to exhibit and make deals while forming productive, profitable business partnerships.
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier. Delivering a Personal Experience