Sarah Winkler, senior vice president of INVNT Higher Ed, has 25 years’ experience in ideating and delivering a range of higher education events for universities and colleges, including Johns Hopkins University, Auburn University, Emory University, The U.S. Naval Academy and the University of Connecticut. She co-founded boutique strategic event design and production firm, Educe in 2013, which was later sold in 2020, and joined INVNT in April 2021.
As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: