5 Things to Consider Before Analyzing The Data Gathered During Your Virtual Event

June 27, 2021

There was a time when the most clearly attributable data to track ROI from an event was the revenue from ticket sales and sponsorships. With the advent of virtual events hosted with the help of cutting edge virtual event platforms[1] [2] , measuring the levels of engagement and impact has become easier than ever. But deriving insights from the data still remains a tough challenge. Here are 5 strategic ways to get actionable reporting from your next virtual event:

  1. Focus on insights: Understanding of data and analytics needs time. If you haven’t already, help your team upskill by enabling learning from resources and experts who can derive insights from the data that is being collected. The sheer volume of data available can result in analysis paralysis, rather than clarity.
  2. Leverage partnerships: Your sponsors and exhibitors can be your friends in this journey of learning from the insights. Explore partnerships with companies that have a good track record of executing virtual events and have experience with breaking down the data to make it easy to understand.
  3. Use a platform that puts engagement first: Leverage a technology platform that provides you with a range of possibilities that will boost the engagement during the live event. Make sure that the tracking of the engagement is also straightforward. You need to break down the data, segment the audience and see which steps drove the right engagement so you can repeat the success.
  4. Share information with sponsors: Take your partners along with you. The more transparent you become with the data you collected, the more they will trust you. Share deep insights that showcase how they’ve performed at your event. It could be about the booth visitors or the session engagement during sponsored sessions.
  5. Integrate with your favourite tools: Managing a successful virtual event is about ensuring all essential elements - people, technology and processes work in sync. When evaluating virtual event platforms, explore how well they integrate with your existing event and marketing technology stack. Does it connect seamlessly with marketing automation platforms like Hubspot? That will allow you to track customer journeys easily and enable your team to setup engagement campaigns effortlessly.


Virtual events are going to be one of the key strategic initiatives in your growth strategy and the ability to derive insights from data is mission critical. If you are looking for a reliable event platform that understands this need, Hubilo is ready to partner with you and enable your success. It tracks 60+ dimensions across key attributes like event engagement, session engagement, networking and exhibitor ROI. Learn more here.

Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.