News
Apr 30, 2020
Conference management service and software provider eventPower has launched new services and tools to help planners with live, virtual and hybrid events. Clients can choose from fully managed solutions (working with eventPower’s meeting planners) or software as a service tools.
“We wanted to improve the efficiency of the existing sales process and create a software that ultimately seeks to increase revenue for our existing and future clients,” said Laurie Powell, eventPower’s vice president of business development, regarding the new exhibit selection and management tool.
Frank Powell,… more
Apr 29, 2020
During its April 22 webinar, “Navigating the COVID-19 Crisis Landscape,” the Center for Exhibition Industry Research provided a sobering yet hopeful glimpse into what the trade show industry’s recovery could look like post-COVID-19. CEIR officials shared industry insights from the results of a recent industry poll, while Allen Shaw, Ph.D., chief economist with Global Economic Consulting Associates, provided an update about the industry’s anticipated recovery from the pandemic.
“COVID-19 has had a profound impact on the U.S. business-to-business exhibition industry,” said Cathy Breden, CEO… more
Apr 28, 2020
Obviously, times are tough for the events industry right now. It’s something we’re all experiencing, feeling and grappling with as we wake up each morning. So many article direct us all to keep the faith or put on a happy face, but there are some days when we just don’t feel capable of doing that — and that’s OK. One thing you can focus on during this time, however, is working on your own leadership qualities that will help you and your teams emerge from the COVID-19 pandemic stronger than before. Angela Raub, CEO of Leadercast, shares her insights on not only surviving this crisis, but also… more
Apr 27, 2020
Exposition Development Company (ExpoDevCo) has acquired a 50 percent ownership in the New England Food Show, forming a partnership with the Massachusetts Restaurant Association.
“Along with the MRA Board of Directors, I could not be more pleased to enter into this partnership with ExpoDevCo in managing the New England Food Show,” said Bob Luz, MRA president and CEO. “ExpoDevCo brings a wealth of large national and regional trade show experience to the table with a strong niche in the foodservice segment. We look forward to continuing the future growth of the New England Food Show along with… more
Apr 24, 2020
Naylor Association Solutions has released a reconfigured version of its Boxwood GO job board platform to help fill critical employment gaps caused by the COVID-19 crisis. Released on April 14 and offered to associations for free for 90 days, the platform – originally designed to be a job board for employers – now enables job searchers and volunteers to post their availability to work.
“While current unemployment levels are at record highs, the fact remains that many industries are desperate to find workers right now,” said Tom Aley, group vice president of software solutions for Naylor,… more
Apr 22, 2020
The Ernest N. Morial New Orleans Exhibition Hall Authority is moving forward with its $557-million, five-year capital improvement plan. Approved in 2018, the plan includes internal and external upgrades to Ernest N. Morial Convention Center, a new 7.5-acre pedestrian park and 1,200-room headquarters hotel, and funding to ready an adjacent piece of land for a mixed-use development.
After soliciting responses in late 2019 from qualified master developers to create a comprehensive development plan and strategy for a mixed-use project on the 39-acre parcel, the Authority short-listed five… more
Apr 22, 2020
With the events industry focused on COVID-19 recovery, discussions around the role that sustainable events play in helping to stop an even bigger long-term threat — climate change — have taken a back seat. But during the virtual Global Meetings Industry Day on April 15, sustainability experts Mariela McIlwraith, director of industry advancement for the Events Industry Council, and Courtney Lohmann, director of corporate social responsibility for PRA Business Events, focused on the extreme importance of event sustainability going forward.
Just in time for Earth Day, which celebrates its 50th… more
Apr 21, 2020
One-third of all jobs lost in the U.S. due to COVID-19 were lost in the travel industry, and the country is experiencing a total impact nine times greater than the 9/11 attacks, according to a new report by the U.S. Travel Association and analytics firm Tourism Economics.
Declines in travel are projected to cause 8 million jobs to be lost (out of 24 million for the entire U.S. economy) by the end of this month, according to the report. Travel spending losses are also on track to top half a trillion dollars by the end of 2020.
While the news is devastating from all angles, industry… more
Apr 20, 2020
To bring a smile to your face during challenging times, read on to learn about event organizations, venues and companies that are setting a positive example of human compassion and charitable giving in-action.
GPHA Launches Hospitality Workers Relief Fund
The Greater Philadelphia Hotel Association is seeking donations to assist with purchasing gift cards for local grocery stores and pharmacies to distribute to Philadelphia hotel, Pennsylvania Convention Center and Independence Visitor’s Center hourly employees who lost their jobs due to COVID-19.
The program’s goal is to raise a minimum… more
Apr 16, 2020
BNP Media will launch the Process Heating & Cooling Show — an interactive conference and expo where executives and engineers from the oil and gas, electronics, pharmaceuticals, food, beverages, packaging and plastics industries will come together to discover new technologies and trends for the process heating and cooling sectors — on June 16-17, 2021.
The event is planned to be held at Donald E. Stephens Convention Center in Rosemont, Illinois, where BNP Media is based.
"After thorough research and due diligence, it was determined the industry wanted a dedicated live event to bring… more
Partner Voices

Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors.
TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders.
Lisa Messina, Chief Sales Officer, LVCVA
With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role?
Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”
These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.
Allegiant Stadium
As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward?
Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees.
What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events?
We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.
Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city.
Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.
What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization?
We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.
What are your favorite ways to recharge?
My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.
Valley of Fire
What advice would you give to women following leadership paths in destination marketing?
I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.
This interview has been edited and condensed.
This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.