While some exhibition companies are doubling down on fine-tuning their existing events and waiting for 2022 to re-launch their in-person experiences, some are seeing this challenging period in our industry’s history as the perfect time to debut brand-new trade shows for underserved markets.

Taffy Event Strategies, a female-owned, full-service trade show and event planning firm based in Arlington, Va., appointed well-known industry veteran Jennifer Heinold to the newly created position of chief operating officer.

Meetings, events, travel and tourism industry leader, Connect, is gearing up to welcome a pre-pandemic number of event professionals to its signature summer marketplace conference and trade show in Detroit next year. Set for Aug.

Spaceshop Commerce and ReedPop have partnered to launch “The Haul,” a virtual pop culture and fandom marketplace, built with Adobe Commerce.

The Haul integrates ReedPop’s digital and live events with a product marketplace featuring some of the biggest brands in pop culture, along with exclusive items from artists and retailers, replicating the fan-to-exhibitor discoverability found on the showfloor at their live conventions.

The International Association of Exhibitions and Events (IAEE) recently wrapped up another successful edition of its signature Women’s Leadership Forum<

Amid a growing trend to put strict health and safety protocols in place at events, the International Association of Exhibitions and Events (IAEE) has implemented a COVID-19 vaccine requirement, among other safety measures, for all in-person attendees and exhibitors of the hybrid

As the trade show industry continues its pointed focus on recovery, event organizations are once again making acquisitions, establishing new partnerships and extending existing agreements in preparation for a robust return to face-to-face events. Here’s just a sampling of some of the new business deals that have been happening across the industry since the start of the summer. 

Last week, the Center for Exhibition Industry Research (CEIR) released its 2021 CEIR Index Report, which analyzes the 2020 U.S. B2B exhibition industry’s performance and provides an economic and exhibition industry forecast for the next three years.

London-based Tarsus Group entered into a partnership with the Hong Kong Printed Circuit Association (HKPCA) to be a supporting organization, and together with other organisers, will jointly produce the world's leading printed circuit board event, the International Electronics Circuit Exhibition Shenzhen (The IECES Show), from

Meetings, events, travel and tourism industry leader, Connect is gearing up to launch a second signature conference next year.