Bizzabo Acquires Two New Companies and Launches Video Production Suite to Power Immersive Event Experiences

December 10, 2021


Event experience leader Bizzabo recently acquired two new companies, Klik and TeeVid, and debuted the Ultimate Video Production Suite to further invest in innovative, experiential technology for virtual, hybrid and in-person events.

Klik is a pioneer of smart wearables technology to power onsite experiences at live events. Its technology helps event professionals elevate and measure attendee engagement, participation, and networking.

Bizzabo believes event organizers have established appetites for the rich behavioral and intent data that virtual events have captured for the past 18 months and expect the same level of intel for in-person events, which it says makes Klik particularly exciting for Bizzabo’s platform.

“We are designing our Event Experience Operating System to free event experience leaders from the technical limitations of event management software so they can create immersive experiences for attendees, sponsors, exhibitors and speakers,” said Eran Ben-Shushan, co-founder and CEO of Bizzabo. “With Klik’s novel technology and exceptional team of event professionals, we’re going to revolutionize in-person experiences.”

Klik’s wearable tech and extensive infrastructure provides new levels of data visibility at in-person events, giving organizers valuable location-based insights into attendee engagement and behavior that lets them effectively measure success and plan for future events. Because Klik’s wearables also act as a communications device, they can trigger customized recommendations on content, sessions, networking opportunities, sponsors to visit and more.

Unlike other event technologies that rely on NFC/RFID capabilities, Klik opted for a unique approach, designing and building its software and hardware using advanced BLE (Bluetooth) technology to enable features like localization, tracking and contact exchange—all done with a passive tracking system. This approach matches traditional NFC/RFID functionality and elevates attendee experiences by facilitating the following:

  • Collection of advanced analytics like dwell time
  • Touchless contact exchanges
  • Gamification for attendees
  • Lead collection for sponsors
  • Easy tracking and reminders for session check-ins

Bizzabo has integrated Klik’s technology into its Event Experience OS as part of its onsite module. The company will also leverage Klik’s technology with the Event Serendipity Engine™, which will proactively recommend other peers, content, sessions and sponsors to attendees. The Event Serendipity Engine™ is powered by technology from, the AI-driven scheduling and matchmaking company that Bizzabo acquired in June.

Meanwhile, with Bizzabo’s acquisition of TeeVid, a cutting-edge solution for creating, producing, and broadcasting virtual, in-person and hybrid events, the company introduced its Ultimate Video Production Suite, enabling event professionals to create content and video for attendees and presenters that blend in a seamless TV-like experience designed for the hybrid future of events.

According to Bizzabo, while a majority of event organizers use video as an interactive element to keep attendees engaged, they often struggle to produce high-quality videos for events, so they either compromise on quality or hire a production agency for every stream, which increases cost and complexity.

Bizzabo’s Ultimate Video Production Suite aims to eliminate barriers and make it easy for event organizers to leverage a custom-built video solution for virtual, in-person and hybrid events. Through the new video production suite, organizers can create an impactful production-level event in a few clicks and control all aspects of an event from start to finish. Online studio capabilities enable stunning branded content designed to capture and keep the attention of even the most virtual-weary audiences.

“Video is a crucial part of hybrid event strategies, both as a way to deliver personalized, immersive experiences as well as empowering flexibility and choice,” Ben-Shushan said. “We’re thrilled to welcome TeeVid’s team of world-class video experts to Bizzabo as we continue to invest in empowering event experiences.”

With TeeVid, Bizzabo’s Ultimate Video Production Suite offers several powerful capabilities for event production, including the following:

  • Create live and interactive events of all sizes and for unlimited attendees
  • Natively pull information from all the solutions in Bizzabo’s Event Experience OS, including agenda, speakers, sessions, registrations, meetings and more, with all event data is connected and synced to maximize efficiency and delight
  • Empower the producer to control “main stage” and attendee view layouts, including organizing “main stage” panels that seamlessly connect remote speakers to in-person audiences
  • Conduct breakout sessions that provide in-person and remote participants with the same immersive experience
  • Publish user-generated content with ease and incorporate polls, quizzes and a variety of additional creative tools for increased engagement

Bizzabo’s Klik and TeeVid acquisitions, in addition to other new product growth, such as the recent launch of its Event Experience Category and Event Experience OS, are designed to continue the company’s mission to transform the event experience for organizers and attendees alike.

Photo: (left to right) Bizzabo co-founders Alon Alroy, Eran Ben-Shushan and Boaz Katz

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.