Business Contracts: CNTV, DCI, CompuSystems and Explori All Gain, Renew Business

January 25, 2017

As the trade show industry keeps on growing, shows and suppliers continue to find new ways of working together.

CNTV (Convention News Television) recently signed a trio of contracts, two of which expand on existing business and the third picking up a new client.

As an expansion of a three­year deal to produce on­site, same­day video updates at the Automotive Aftermarket Products Expo (AAPEX), CNTV will now produce AAPEX TV year­round.

“Our customers love it,” said Mark Bogdansky, senior director of Meetings and Events for the Auto Care Association. “When we decided to enhance the AAPEX TV brand and launch a year­round program, it was a given that CNTV would produce it. Not only do they have a top shelf product, but they have researched and learned our industry, to be able to suggest topics for news stories and interviews. And they do it all in an incredibly lean and efficient manner.”

CNTV renewed its collaboration with NSSF SHOT Show in 2017 with a multi­year agreement. This year’s show took place Jan. 17­20 in Las Vegas. CNTV provided same­day, TV­style programming that provided maximum exposure and value to show organizers and sponsors. The programs played back daily in approximately 50,000 hotel rooms, online, via social networks, and on dozens of shuttle buses. NSSF SHOT Show TV is a significant revenue source for the event, and is used year round to market the show.

 New for 2017, HIMSS tapped CNTV to provide expansive on­site, same-­day video services. The videos will generate significant sponsor revenue, enhance the on­site experience, boost content for social networks and also fuel HIMSS Media brands including Healthcare IT News.

The Barcelona Convention Bureau, the principal program of Turisme de Barcelona for business tourism, has appointed Development Counsellors International (DCI) to advance the selection of Barcelona as a meetings and incentives location. DCI will focus on securing new business meetings, conventions and tourism revenue for Barcelona from the North American market.

DCI also will support the marketing and promotion of Barcelona in partnership with the Barcelona Convention Bureau through initiatives focused on enhancing existing relationships with association executives, corporate meeting planners and incentive planners throughout the United States and Canada.

CompuSystems will be the official registration and lead retrieval provider for Emergency Nursing 2017 and 2018. 

The Emergency Nurses Association will also be utilizing CompuSystems' ConnectME Show App to help attendees get the most out of attending the event. From schedule building to social media the show app is the ultimate guide to the Emergency Nursing event.

Comexposium is the latest major international organiser to join the Explori research platform. Explori now boasts a global client base of over 1,650 exhibitions and conferences contributing to the biggest dataset of event benchmarks.

Comexposium’s CEO Renaud Hamaide said, "Our expansion plans are about both organic and acquired growth and Explori is key to our ability to understand the health and performance of existing assets, as well as those that we’re looking to acquire.”

From Jan 2017, all Comexposium international events will conduct their core customer research via Explori ensuring consistent benchmarking across the group, in all regions and all languages.

Explori’s CEO, Mark Brewster said “We’re delighted to welcome Comexposium to the fold. In the last few years, there has been a seismic shift in the profile of customer experience data, with the C-suite taking ownership of performance benchmarking in their organisations”. He continued “This reflects the fact that business leaders acknowledge that today’s customer experience is a critical driver of tomorrow’s profits.”

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.