Caesars Entertainment Announces $400 Million, 3-Year Reinvestment In Atlantic City

April 27, 2021

Caesars Entertainment is going all-in on Atlantic City. The hospitality giant recently unveiled a $400 million master plan investment in its Caesars, Harrah’s Resort and Tropicana Atlantic City casino-resort properties. Already underway, the plans include:

  • Remodeled guest room towers; 
  • Fresh interior design elements; 
  • Casino gaming floor enhancements; 
  • New dining concepts and amenities and more additions over the next three years. 

According to Caesars officials, revitalizing the company’s flagship casino-hotel on the famed Atlantic City Boardwalk, Caesars Atlantic City, will be a particular focus. The first phase of the project is set to debut this summer.

“These exciting plans over the next three years will revitalize Caesars’ brand of hospitality, and will continue to position Harrah’s, Tropicana and Caesars Atlantic City as leading resorts in the market,” said Anthony Carano, president and COO of Caesars Entertainment, the U.S.’s largest gaming company “We remain bullish on Atlantic City, and this commitment will further position us for long-term growth and success.” 

In the next few months, Caesars Entertainment will unveil $170 million in room enhancements designed by Interior Image Group at Caesars and Harrah’s Resort, beginning with approximately 600 guest rooms and suites in Caesars’ Centurion and Ocean Towers, and Harrah’s Atrium Tower.  

At Caesars, the refreshed designs will follow a modern Roman aesthetic inspired by the beach, ocean and boardwalk. Guest rooms and suites will feature rich hues of blue and cream accent colors, contrasting white and gray tones and contemporary furniture, including modern bathrooms with oversized showers, mirrors and signature amenities. 


At Harrah’s, inspiration for the room enhancements derive from the casino’s “upscale yet accessible” vibe, with fun, lively and vibrant design elements playing off the resort’s sophisticated Marina District locale. 

Additionally, Harrah’s is gearing up to debut five new amenities by Memorial Day weekend, including:

  • A new high-end spa; 
  • An expanded and upgraded lobby bar; 
  • An outdoor, bayside bar with dining and live music; 
  • A fresh crab and seafood restaurant
  • A new dining and nightlife experience at the pool. 

“This $400 million-plus investment in our properties is a significant investment that you don’t see in other cities and it’s a game-changer for the destination,” said Steve van der Molen, Caesars’ vice president of meetings and conventions for the Atlantic City region.

He continued, “Atlantic City is within 3-5 hour driving distance for one-third of the U.S. population and it’s just the perfect location between Washington D.C., Baltimore, Philadelphia and New York to have a conference. Plus, we have the Jersey Shore. A lot of our peers and competitors are realizing that investing in [Atlantic City] is a good ROI, which is why you’re seeing others doing large capital investments. We saw that a long time ago, which is why we built the Waterfront Conference Center at Harrah’s five years ago.”

Other hospitality companies have indeed been making waves lately in the destination, with several recent reinvestment and development announcements. These include Twin River, Bally’s Atlantic City’s new owner, committing to spending $90 million to transform the aging property, Ocean Casino Resort’s $15 million re-investment in gaming and non-gaming renovations and ambitious family-friendly plans for the Showboat hotel.

“We are thrilled for the continued investment and redevelopment that is occurring throughout Atlantic City as we continue to move our destination forward, said Meet AC President and CEO Larry Sieg. “With new investment comes new business opportunities for the meetings and events industry, and additional tourists who are looking to escape to new experiences. We applaud our casino and non-casino properties as they continue to reinvest in their products.”


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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.