CEIR Releases Final Report in Attendee ROI Playbook Series
March 5, 2019
The Center for Exhibition Industry Research has released the seventh and final report in its Attendee ROI Playbook series, a multiple fact sheet series that identifies general attendee practices while delivering insights on differences by specific attendee categories.
Designed to summarize all aspects in the Attendee ROI study as well as analyze how attendee preferences and behaviors vary by the size of an event, “Where Value and Metrics Vary by Event Size,” uncovers competitive advantages for B2B exhibitions large and small, according to Nancy Drapeau, CEIR vice president of research.
“Organizers may think that the larger an event is, the more likely an attendee is to be satisfied,” Drapeau said. “[This report] takes a close look at the decision to attend an event, metrics used to determine the value of attending and how well events perform against these expectations by event size.”
Not only does the 13-page report provides an analysis of how attendee preferences and behaviors vary by an event’s size, but also objectives for attending; the decision-making process to attend; pre-planning and tracking activities while visiting an event, and metrics used to evaluate the outcome of attending and how well B2B exhibitions perform to these metrics.
“The Attendee ROI Playbook series is one of most robust studies CEIR has conducted,” said Cathy Breden, CEO of CEIR. “This seven-report series contains a wealth of great information for exhibition organizers, as well as service providers, that can help with their strategic planning discussions.”
Thanks to the generous sponsorship by the PCMA Education Foundation and IAEE, all reports released in this study series can be accessed for free on the CEIR website here.
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Partner Voices
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What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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