CEIR Releases Two New Reports in 2016 Changing Environment of Exhibitions Study
September 12, 2016
The Center for Exhibition Industry Research released two more reports from its newest series - 2016 Changing Environment of Exhibitions.
This study consists of 10 fact sheets articulating the power of exhibitions from the perspective of exhibitors, including its most recent: A Positive Outlook of an Industry or Company Linked to Increased Exhibition Industry and Exhibitions Foster Business Relationships.
A Positive Outlook of an Industry or Company Linked to Increased Exhibition Industry affirms the longstanding trend documented in the CEIR Index that performance of the exhibition industry rises and falls with the health of the U.S. economy.
Findings suggest that the perceived positive outlook of an exhibiting company’s industry or company are strong predictors of the volume of exhibitions a company has in its exhibit program.
“This fact sheet clearly shows the relationship between a sector or exhibiting company’s health and the extent of use of the business-to-business exhibition channel,” said CEIR President and CEO Brian Casey, CEM.
He added, “It demonstrates that the exhibition channel is an engine for growth, bringing significant value to the industries they serve.”
Exhibitions Foster Business Relationships documents changes in business relationships with customers in the past several years. Pricing pressures are a challenge for exhibitors who find their customers are more price-driven today than in the past several years. Perhaps in reaction to the information tsunami from the digital age, exhibitors are finding that the ability to convey information to customers in person is a powerful advantage of marketing at exhibitions.
“This fact sheet suggests the importance of interpersonal marketing in a world drowning in information,” said EDPA Executive Director Jeff Provost. “Connecting with a target audience face-to-face helps penetrate the noise and deliver memorable, impactful experiences that drive business.”
The 2016 Changing Environment of Exhibitions study dives into the minds of executives who are involved in the decision to exhibit at business-to-business exhibitions, as well as other promotional and advertising decisions for their company.
It documents the use of business-to-business exhibitions today, the level of participation now compared to several years ago as well as executives’ plans to exhibit looking out to the next several years.
A Positive Outlook of an Industry or Company Linked to Increased Exhibition Industry and Exhibitions Foster Business Relationships are available for download from the CEIR website.
Non-members may purchase each report for $49.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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