ConferencePulse Streamlines Sourcing of Events, Venues and Speakers

January 30, 2018

ConferencePulse is a technology platform that provides sales and marketing intelligence to help event professionals secure sponsors, speakers and venues, as well as determine the right conferences and exhibitions to exhibit at, sponsor and attend.

As a new player in the industry that has only been in business for just over a year, ConferencePulse has rapidly gained recognition. The company has garnered impressive public references for its platform, including winning the prestigious ibtm Technology Watch management and marketing award in Nov. 2017.

We are focused on addressing the pain points of our customers: event organizers and producers; event sponsors and exhibitors, and event marketers,” said Val Tsanev, founder and CEO of ConferencePulse.

He continued, “(These customers) are looking for accurate marketing and sales intelligence around conferences, expos and trade shows to more effectively secure sponsors, events, exhibitors, speakers and venues.”

ConferencePulse aggregates real-time information from more than 15,000 conferences and trade shows, 40,000 speakers, 10,000 sponsors, 9,000 key contacts and 3,000 venues. This enables customers to easily find and contact show organizers, venues, speakers and decision-makers from conference sponsor organizations.

The most easily recognizable benefit of the platform is time savings. By aggregating and presenting conference data through user-defined filters, ConferencePulse significantly cuts down on the time needed for research. Customers can easily find and compare information, whether it’s looking for venues with a certain amount of square footage and meeting rooms, or assessing up to five conferences side-by-side to determine which one might provide the greatest ROI.

Mary Healy, vice president of strategy at Opus Agency, a brand events and marketing agency that produces 900 events for clients annually, says that the platform is a key part of their research portfolio.

"ConferencePulse provides us with valuable intelligence and insights into marketing events and conferences around the world,” Healy said.

She added, “It’s an extremely efficient and effective tool, and is a key part of the opportunity identification and research we perform for our clients."

ConferencePulse also includes proprietary metrics including “quality,” which takes factors such as the number of attendees and sponsors into account and “trending,” which provides a real-time view into how an upcoming event is performing and can be useful for events that are expected to sell out.

Event professionals can leverage ConferencePulse throughout multiple stages of the event planning lifecycle, from research to booking. The tool can be used to help with deal sourcing and due diligence as well as market and competitive intelligence.

“Many of our clients also use our events intelligence platform for competitive landscape analysis so that they can better understand which events their competition is sponsoring, organizing, speaking at or exhibiting at - and be able to position their companies in a more effective way," Tsanev explained.

The platform is also a useful directory tool for speakers and sponsors, who can claim their profile pages to ensure their information is up-to-date, making it easy for event marketers and show organizers to readily find and contact them for future speaking engagements or sponsorship opportunities. These profiles can also be customized with topic and publication lists, and in the case of sponsors, social media feeds.

To learn more about ConferencePulse, go HERE.

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact