Destination Spotlight: Business Is ‘Blooming’ in Washington, D.C.

April 15, 2022

As the vibrant annual National Cherry Blossom Festival comes to a close this month, Washington, D.C., continues to bloom with a prosperous business events scene—expected to thrive throughout 2022—and a wealth of new developments.

The nation's capital is well on the road to recovery as the industry moves out of the pandemic, and it has a positive outlook for the full return of meetings, conventions and trade shows, according to Elliott Ferguson, president and CEO of Destination DC (DDC).

“In a good year, we host north of 20 city-wide conventions,” Ferguson said. “Last year, we had four, and this year we have 20 on the books with more than 390,000 room nights—a big step in the right direction.”

The city kicked off 2022 with three major city-wide gatherings at the Walter E. Washington Convention Center: the Modern Language Association’s Annual Convention, the Transportation Research Board’s Annual Meeting and the Washington Auto Show, the capital’s largest indoor public event.

“Spring is really the beginning of our major convention season, and I remain optimistic about recovery and the positive economic impact and local jobs that come with meetings and events,” Ferguson said.

Over the past year, DDC has reinforced its “Connected” positioning, an umbrella marketing strategy that is centered on what sets the capital apart and the assets that make meetings and events successful. The campaign includes “Connected Capital,” highlighting the city’s rich intellectual capital, “Connected Campus,” focusing on the use of non-traditional spaces that expand the footprint of the Walter E. Washington Convention Center, and “Connected Community,” inviting event professionals to leave a legacy in the city by driving social change through connections to certain communities.  

A staple of the campaign is the city’s intellectual capital and thriving industries that help attract conferences and events, including technology, biotech, medical, education, sustainability, transportation and government advocacy.

“Clearly, we have so many different sectors of industry in our own backyard, so we’ve become a hub of innovation, ideas and thought leadership, and conventions and conferences have access to resources that are unique to our destination,” Ferguson said.

Meanwhile, the destination’s major focus on sustainability is another key selling point for event professionals, according to Ferguson.  

“We were the first LEED Platinum City in the world, and efforts under the Clean Energy Act DC aim to move us to 100% renewable electricity by 2032, which is a big deal for groups that are really focusing on sustainability,” he said, pointing to the destination’s growing list of green spaces and eco-friendly venues and hotels.

Budding Infrastructure  

Washington, D.C., was in expansion mode before the pandemic, and the momentum has not waned, with several new offerings unveiled in 2021 and many others set to debut this year and beyond.

“New hotels, museums, parks, monuments and other developments have popped up over the last three years, so there’s a lot for attendees to explore while they are in Washington and a lot more to come,” Ferguson said, pointing to $10.3 billion in development under way in the city that will not only augment its product line, but improve accessibility.

Following are some of the major initiatives:

  • Ronald Reagan National Airport’s Project Journey recently opened with a 50,000-square-foot connector building that provides greater access to new and improved amenities and an easier transfer to connecting gates for travelers after being screened.
     
  • The new Silver Line Metro, set to open this summer, will connect Washington Dulles International Airport to downtown Washington, D.C.
     
  • The city has 29 new hotels and 5,700 additional guest rooms in the pipeline, including new brands in neighborhoods throughout the city. Recently opened properties include AC Hotel Washington DC Capitol Hill Navy Yard, located near Nationals Park; Holiday Inn Express, located less than one mile from the Walter E. Washington Convention Center and Capital One Arena; and Washington DC NoMa District Curio by Hilton, located in the fast-growing NoMa neighborhood east of Union Station, the hub for Amtrak’s East Coast rail service. Upcoming debuts include citizenM Washington DC NoMa and AC Hotel Capitol Riverfront, both set to open this summer.
     
  • Phase two of District Wharf, a mixed-use development with a waterfront, hotels, restaurants, shops and residences, is slated for completion this fall. Phase two includes a Pendry Hotel, a 1.5-acre park, restaurants and retail establishments.

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.